The book "Branding and Brand Management" by Dr. Seyed Babak Ebrahimi, Dr. Jalal Rezaei-Noor, and Narges Aghakhani has been published by Qom University of Technology Press.
According to the university's public relations; the book on branding and brand management is written in 228 pages and 12 chapters, focusing on the principles and concepts of branding and brand management. The first chapter discusses the basic concepts in the field of brand and brand management and branding, while the second chapter is dedicated to introducing brand equity. The relationship with brand architecture and examining brand identity and positioning are covered in the third and fourth chapters of this book. The authors highlight the importance of brand promotion in the fifth chapter and address the topic of strategic brand development in the sixth chapter. In the subsequent chapters, readers will become acquainted with co-branding, brand performance analysis, and the concept of brand valuation. Experts, entrepreneurs, and artists can learn about personal branding strategies in the twelfth chapter of the book and can establish a distinguished credibility and personality in their professional fields.
Those interested can contact via email at press@qut.ac.ir to obtain the "Branding and Brand Management" book.